PAID PREVIEW-RELEASE FOR PADMAAVAT…a promotion strategy!!

PADMAAVAT

IMG SRC: www.hindustantimes.com

Good news for fans of Rani Padmini, the makers of Padmaavat after deciding to clash the release date with Akshay Kumar Starrer Padman have taken a slight back-step. The film was scheduled to release on 25th January, but now the makers have planned a paid preview release on the night of 24th January. Padmaavat team will be paying to the makers of movie scheduled to be screened on 24th night 9:30 PM. That’s a bold move.

Padmaavat

The strategy is implied to bring initial positive feedback for the Padmaavat before it officially clashes with Padman. This one paid preview screening will be done across India. The makers are employing different approach due to lack of standard favorable promotions amidst fear of vandalism and backlash. Even the lead stars of the movie Deepika, Ranveer and Shahid are not participating in promotional events.

On the other hand Khiladi (Akshay) Kumar and Padman team are busy attending promotional events across the country.  It is also to notice that even after repetitive disclaimers and U/A certificate by CBFC, Padmaavat will not be releasing in Haryana, Gujarat, Madhya Pradesh and Rajasthan.

Though this movie has been in news for quite a long time now and does not needs any promotions…per se

We all at FILMYWHISKY wish both Padmaavat and Padman good fortune. CHEERS!!

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